Optico

This is one of the most challenging enterprise web application we developed. It’s still an ongoing project with lots of updates ahead.

Overview

• does call tracking, online (web) and offline (tv, radio, journal)
• for online tracking we can determine the visitor who made the call and the source of the visit with all the afferent details
• tracks all visit details
• has call features like recording, message playback, call back, web call, returning caller, agent call, etc
• has suport for integration with multiple call service providers
• provides integration with various external services, linking calls and visit details to external data, upload data capabilities (adwords, bing, google analytics, etc)

Challenges

• custom built in API and export tools
• aggregation of large amount of data
• multilingual user friendly interface for all the data and summaries for various levels (client products, client overview, reseller, salespersons, admin)
• tracking via api or javascript
• white label solution, reseller capabilities
• special hardware and software configuration fully redundant and scalable, stable
• separate tracking service using mongodb (usual tracking response is in under 10ms), synchronization via beanstalk to main NDB database
• several millions of calls tracked every year (more than half surtax calls), about 100 times more visits tracked